Going Blue

Marine Conservation Campaign

  • THE ENEMY: Ocean Plastics
  • NPO PARTNER: Clean C
  • LAUNCH DATE: 5 December 2020
  • END DATE: 12 December 2020
  • LENGTH: 8 days – one for every million metric tonnes of plastic added to our oceans each year!
Going Blue Marine Conservation Campaign Logo
Clean C Logo


  • There are currently 150 million metric tonnes of plastic in our oceans – while that number is growing rapidly!
  • You see it can take up to 1000 years for plastic to break down naturally and even then it only breaks down into microplastics
  • Microplastics (smaller than 5mm or 0.2 inches) break down into toxic components, poisoning our sealife and drinking water
  • So, how do you remove tiny plastics out of the vast ocean? We have a problem on our hands!


  • iDiveblue’s motto is #everythingocean but we cannot claim to live that motto out while our oceans look the way they do
  • So, as the Brothers of iDiveblue, we have stepped in and set up our flagship conservation campaign: Going Blue
  • Going Blue is an anti-plastic campaign intent on building community around ocean-based change
  • Our attention rests on education, prevention, and rehabilitation


  • iDiveblue is incredibly proud to announce their Partner for the Going Blue Campaign – Clean C
  • Clean C are a non-profit organization that organizes Beach Cleanups & Recyling Initiatives under a holistic grassroots backdrop dedicated to Community
  • Going Blue have committed their resources to aid Clean C in their pursuit of Plastic-free Oceans and Community Upliftment
  • We will support the campaign with authentically-crafted content, social media love, and many man hours in the hopes of reaching a global audience
  • Furthermore – we pledge to make a sizeable donation once the campaign wraps up


  • We are here to help and all are welcome
  • Join in & follow iDiveblue on social media
  • Or follow our hashtags to find out more!