From their global headquarters in Boca Raton, Florida, the for-profit LLC 4ocean has bravely accepted the challenge to combat a physical pollution problem of global proportions. With more than 2.1 million followers combined between Facebook, Instagram, and Twitter, 4ocean has leveraged the power of social media to scale quickly and generate a loyal following. Millions of individuals around the world have engaged in the 4ocean global movement. To date, with the help of volunteers like you, the team at 4ocean has removed more than 2.2 million pounds of trash that would otherwise be spoiling our marine environment and impacting marine life.
Success and notoriety have come quickly for Alex Cooper and Andrew Schulze, the millennial founders of 4ocean. Both hailing from the Sunshine State, 4ocean founders Andrew and Alex are accomplished world travelers and outdoor aficionados. Avid scuba divers, salty surfers, seasoned fishermen, and qualified boat captains, they are no strangers to adventurous travel in exotic destinations. It was in Bali that they were first confronted with piles of discarded plastic continuously washing up onshore. After watching local fishermen shoving boats out to sea through a seemingly endless field of debris, they approached and asked why locals don’t remove the plastic from the beach. The answer they received was along the lines of “we get paid to fish, not pick up trash.” Alex and Andrew were devastated, yet they knew something had to be done to stop the proliferation of plastic pollution. They got to work designing a program that would fund efforts to clean up these physical pollutants. 4ocean is the result of their creative thinking and ambitious entrepreneurial mindset.
“Action Cures Fear”
To act now and support ocean conservation: shop at the 4ocean online store, volunteer for a beach cleanup or pick up trash on your own time and engage your friends in a conversation about ocean conservation. Educate yourself! Plenty of excellent resources exist online, including awesome videos (https://www.sciencealert.com/five-marine-biology-youtube-channels-you-should-subscribe-to), cool infographics, and open-access research papers (https://www.researchgate.net/). Join the 4ocean online community to show your support! Follow 4ocean on Facebook and Instagram and use the hashtags #4ocean and #jointhemovement to stay engaged.
“Action cures fear” to quote 4ocean founders Alex and Andrew in an August 2018 interview with Authority Magazine. Originally attributed to David J. Schwartz in his renowned bestseller The Magic of Big Thinking, the founders at 4ocean remind us that instead of sitting idly, fearful for the future of our oceans, we can act. Andrew and Alex acted after their trip to Bali to create 4ocean. Now it is up to us to act to perpetuate the movement they have begun.
As always, we create our content with you, fellow divers, in mind. So, how’d we do? Did you find this informative? Did it help you make a decision? Did we miss anything? We’d love to hear from you below. Thanks for reading and we hope your next dive is a great one!